MediaObject

Thing > CreativeWork > MediaObject

An image, video, or audio object embedded in a web page. Note that a creative work may have many media objects associated with it on the same web page. For example, a page about a single song (MusicRecording) may have a music video (VideoObject), and a high and low bandwidth audio stream (2 AudioObject's).

Usage: Between 1000 and 10,000 domains

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'MediaObject' is mentioned in layer: core

Property	Expected Type	Description
Properties from MediaObject
`associatedArticle`	NewsArticle	A NewsArticle associated with the Media Object.
`bitrate`	Text	The bitrate of the media object.
`contentSize`	Text	File size in (mega/kilo) bytes.
`contentUrl`	URL	Actual bytes of the media object, for example the image file or video file.
`duration`	Duration	The duration of the item (movie, audio recording, event, etc.) in ISO 8601 date format.
`embedUrl`	URL	A URL pointing to a player for a specific video. In general, this is the information in the `src` element of an `embed` tag and should not be the same as the content of the `loc` tag.
`encodesCreativeWork`	CreativeWork	The CreativeWork encoded by this media object.
`encodingFormat`	Text	mp3, mpeg4, etc.
`expires`	Date	Date the content expires and is no longer useful or available. Useful for videos.
`height`	Distance or QuantitativeValue	The height of the item.
`playerType`	Text	Player type required—for example, Flash or Silverlight.
`productionCompany`	Organization	The production company or studio responsible for the item e.g. series, video game, episode etc.
`regionsAllowed`	Place	The regions where the media is allowed. If not specified, then it's assumed to be allowed everywhere. Specify the countries in ISO 3166 format.
`requiresSubscription`	Boolean	Indicates if use of the media require a subscription (either paid or free). Allowed values are `true` or `false` (note that an earlier version had 'yes', 'no').
`uploadDate`	Date	Date when this media object was uploaded to this site.
`width`	Distance or QuantitativeValue	The width of the item.
Properties from CreativeWork
`about`	Thing	The subject matter of the content.
`accessibilityAPI`	Text	Indicates that the resource is compatible with the referenced accessibility API (WebSchemas wiki lists possible values).
`accessibilityControl`	Text	Identifies input methods that are sufficient to fully control the described resource (WebSchemas wiki lists possible values).
`accessibilityFeature`	Text	Content features of the resource, such as accessible media, alternatives and supported enhancements for accessibility (WebSchemas wiki lists possible values).
`accessibilityHazard`	Text	A characteristic of the described resource that is physiologically dangerous to some users. Related to WCAG 2.0 guideline 2.3 (WebSchemas wiki lists possible values).
`accountablePerson`	Person	Specifies the Person that is legally accountable for the CreativeWork.
`aggregateRating`	AggregateRating	The overall rating, based on a collection of reviews or ratings, of the item.
`alternativeHeadline`	Text	A secondary title of the CreativeWork.
`associatedMedia`	MediaObject	A media object that encodes this CreativeWork. This property is a synonym for encoding.
`audience`	Audience	An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
`audio`	AudioObject	An embedded audio object.
`author`	Person or Organization	The author of this content. Please note that author is special in that HTML 5 provides a special mechanism for indicating authorship via the rel tag. That is equivalent to this and may be used interchangeably.
`award`	Text	An award won by or for this item. Supersedes awards.
`character`	Person	Fictional person connected with a creative work.
`citation`	Text or CreativeWork	A citation or reference to another creative work, such as another publication, web page, scholarly article, etc.
`comment`	Comment	Comments, typically from users.
`commentCount`	Integer	The number of comments this CreativeWork (e.g. Article, Question or Answer) has received. This is most applicable to works published in Web sites with commenting system; additional comments may exist elsewhere.
`contentLocation`	Place	The location depicted or described in the content. For example, the location in a photograph or painting.
`contentRating`	Text	Official rating of a piece of content—for example,'MPAA PG-13'.
`contributor`	Person or Organization	A secondary contributor to the CreativeWork.
`copyrightHolder`	Person or Organization	The party holding the legal copyright to the CreativeWork.
`copyrightYear`	Number	The year during which the claimed copyright for the CreativeWork was first asserted.
`creator`	Person or Organization	The creator/author of this CreativeWork. This is the same as the Author property for CreativeWork.
`dateCreated`	DateTime or Date	The date on which the CreativeWork was created or the item was added to a DataFeed.
`dateModified`	DateTime or Date	The date on which the CreativeWork was most recently modified or when the item's entry was modified within a DataFeed.
`datePublished`	Date	Date of first broadcast/publication.
`discussionUrl`	URL	A link to the page containing the comments of the CreativeWork.
`editor`	Person	Specifies the Person who edited the CreativeWork.
`educationalAlignment`	AlignmentObject	An alignment to an established educational framework.
`educationalUse`	Text	The purpose of a work in the context of education; for example, 'assignment', 'group work'.
`encoding`	MediaObject	A media object that encodes this CreativeWork. This property is a synonym for associatedMedia. Supersedes encodings.
`exampleOfWork`	CreativeWork	A creative work that this work is an example/instance/realization/derivation of. Inverse property: workExample.
`fileFormat`	Text	Media type (aka MIME format, see IANA site) of the content e.g. application/zip of a SoftwareApplication binary. In cases where a CreativeWork has several media type representations, 'encoding' can be used to indicate each MediaObject alongside particular fileFormat information.
`genre`	Text or URL	Genre of the creative work or group.
`hasPart`	CreativeWork	Indicates a CreativeWork that is (in some sense) a part of this CreativeWork. Inverse property: isPartOf.
`headline`	Text	Headline of the article.
`inLanguage`	Text or Language	The language of the content or performance or used in an action. Please use one of the language codes from the IETF BCP 47 standard. Supersedes language.
`interactionStatistic`	InteractionCounter	The number of interactions for the CreativeWork using the WebSite or SoftwareApplication. The most specific child type of InteractionCounter should be used. Supersedes interactionCount.
`interactivityType`	Text	The predominant mode of learning supported by the learning resource. Acceptable values are 'active', 'expositive', or 'mixed'.
`isBasedOnUrl`	URL	A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html.
`isFamilyFriendly`	Boolean	Indicates whether this content is family friendly.
`isPartOf`	CreativeWork	Indicates a CreativeWork that this CreativeWork is (in some sense) part of. Inverse property: hasPart.
`keywords`	Text	Keywords or tags used to describe this content. Multiple entries in a keywords list are typically delimited by commas.
`learningResourceType`	Text	The predominant type or kind characterizing the learning resource. For example, 'presentation', 'handout'.
`license`	CreativeWork or URL	A license document that applies to this content, typically indicated by URL.
`locationCreated`	Place	The location where the CreativeWork was created, which may not be the same as the location depicted in the CreativeWork.
`mainEntity`	Thing	Indicates the primary entity described in some page or other CreativeWork. Inverse property: mainEntityOfPage.
`mentions`	Thing	Indicates that the CreativeWork contains a reference to, but is not necessarily about a concept.
`offers`	Offer	An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event.
`position`	Text or Integer	The position of an item in a series or sequence of items.
`producer`	Organization or Person	The person or organization who produced the work (e.g. music album, movie, tv/radio series etc.).
`provider`	Organization or Person	The service provider, service operator, or service performer; the goods producer. Another party (a seller) may offer those services or goods on behalf of the provider. A provider may also serve as the seller. Supersedes carrier.
`publication`	PublicationEvent	A publication event associated with the item.
`publisher`	Person or Organization	The publisher of the creative work.
`publishingPrinciples`	URL	Link to page describing the editorial principles of the organization primarily responsible for the creation of the CreativeWork.
`recordedAt`	Event	The Event where the CreativeWork was recorded. The CreativeWork may capture all or part of the event. Inverse property: recordedIn.
`releasedEvent`	PublicationEvent	The place and time the release was issued, expressed as a PublicationEvent.
`review`	Review	A review of the item. Supersedes reviews.
`schemaVersion`	Text or URL	Indicates (by URL or string) a particular version of a schema used in some CreativeWork. For example, a document could declare a schemaVersion using a URL such as http://schema.org/version/2.0/ if precise indication of schema version was required by some application.
`sourceOrganization`	Organization	The Organization on whose behalf the creator was working.
`text`	Text	The textual content of this CreativeWork.
`thumbnailUrl`	URL	A thumbnail image relevant to the Thing.
`timeRequired`	Duration	Approximate or typical time it takes to work with or through this learning resource for the typical intended target audience, e.g. 'P30M', 'P1H25M'.
`translator`	Organization or Person	Organization or person who adapts a creative work to different languages, regional differences and technical requirements of a target market.
`typicalAgeRange`	Text	The typical expected age range, e.g. '7-9', '11-'.
`version`	Number	The version of the CreativeWork embodied by a specified resource.
`video`	VideoObject	An embedded video object.
`workExample`	CreativeWork	Example/instance/realization/derivation of the concept of this creative work. eg. The paperback edition, first edition, or eBook. Inverse property: exampleOfWork.
Properties from Thing
`additionalType`	URL	An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
`alternateName`	Text	An alias for the item.
`description`	Text	A short description of the item.
`image`	ImageObject or URL	An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage`	CreativeWork or URL	Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity.
`name`	Text	The name of the item.
`potentialAction`	Action	Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs`	URL	URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
`url`	URL	URL of the item.

Instances of MediaObject may appear as values for the following properties

Property	On Types	Description
`associatedMedia`	CreativeWork	A media object that encodes this CreativeWork. This property is a synonym for encoding.
`encoding`	CreativeWork	A media object that encodes this CreativeWork. This property is a synonym for associatedMedia. Supersedes encodings.

Available properties in extensions

From CreativeWork: publisherImprint, translationOfWork, workTranslation

More specific Types

Examples

Without Markup Microdata RDFa JSON-LD

<b>12oclock_girona.mp3</b>
Total Time: 0m:15s - Recorded on a terrace of Girona a sunday morning
composed by Roger
 <script type="text/javascript">
var fo = new FlashObject("http://google.com/flash/preview-player.swf", "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url", "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>

<div itemscope itemtype="http://schema.org/AudioObject">
  <span itemprop="name"><b>12oclock_girona.mp3</b></span>
<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
<meta itemprop="encodingFormat" content="mp3" />
 <meta itemprop="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />
<span class="description">
      <meta itemprop="duration" content="T0M15S" />
      <span itemprop="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>

<div vocab="http://schema.org/" typeof="AudioObject">
  <span property="name"><b>12oclock_girona.mp3</b></span>
<script type="text/javascript">
  var fo = new FlashObject("http://google.com/flash/preview-player.swf",
  "flashPlayer_719", "358", "16", "6", "#FFFFFF");fo.addVariable("url","http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3");fo.addVariable("autostart", "0");fo.write("flashcontent_719");
</script>
<meta property="encodingFormat" content="mp3" />
 <meta property="contentUrl" content="http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3" />
<span class="description">
      <meta property="duration" content="T0M15S" />
      <span property="description">Recorded on a terrace of Girona a sunday morning</span>
</span>
</div>

<script type="application/ld+json">
{
  "@context": "http://schema.org",
  "@type": "AudioObject",
  "contentUrl": "http://media.freesound.org/data/0/previews/719__elmomo__12oclock_girona_preview.mp3",
  "description": "Recorded on a terrace of Girona a sunday morning",
  "duration": "T0M15S",
  "encodingFormat": "mp3",
  "name": "12oclock_girona.mp3"
}
</script>

Schema Version 2.2